ABOUT THE GUESTS
Paolo Negri, Co-founder and CTO of Contentful, and Martin Paton, CTO of Kin + Carta Europe, discuss the importance of no-code and low-code tools, the benefits of headless CMS, the future of digital experiences, and much more.
“As soon as the lifecycle of your content differs from the lifecycle of your presentation, or you have multiple and different presentations of your content, the benefit [of headless] becomes huge. You really understand that the life of your content and where the content comes from and goes to are all things that you want to manage explicitly and deliberately.” – Paolo
“Last year we did some research that showed that up to 70% of content didn’t get utilized. I think it’s really clear that we need to create quite a tight feedback loop between the overall content production and the end-user. And what we believe passionately at Kin + Carta is: speed up the experimentation process to ensure that the content is landing. And you need to do that really quickly because content can almost be out of date the moment that it’s published.”– Martin
“The principle of low-code is really: How can we make available an environment where people can only write code specific to their business? So it’s business logic that is absolutely custom to what they’re doing–it stays in the domain of knowledge for which they are solving.” – Paolo
“What we try and encourage people to do is really slash and burn the content that you’re producing, really focus on the core messages you want people to read. And we’re quite ruthless about that schedule and cycle that you go through when you’re actually refreshing your content–the ‘you ain’t gonna need it’ principle really does apply here.” – Martin
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