The Secret Advantage of Goal Setting with Sasha Siddhartha, Co-founder and CTO of Thrive Market and Nick Rockwell, Senior VP of Engineering and Infrastructure at Fastly

Sasha Siddhartha, Co-founder and CTO of Thrive Market and Nick Rockwell, Senior VP of Engineering and Infrastructure at Fastly discuss the importance of goal setting, cross-functional relationships, and how your IT can enhance your customer’s experience.

Key Takeaways

• The path to growth is through excellent consumer experiences.
• In order to effectively solve business problems you need to work cross-functionally.
• Goal setting is key to creating successful business practices and achieving great outcomes.

Key Quotes

“Not every problem requires a technology solution. I think there are many cases where you can leverage processes or people in a thoughtful way to solve a lot of problems versus necessarily having to invest in a technology solution.” – Sasha

“You just can’t separate the business problems from the technical problems. They all are completely intertwined and you can only do the best work when you have that cross functional team with a clear set of goals.” – Nick

“The better the customer experience, the better the business growth.” – Sasha

“It’s completely fundamental to get good goals and good goal setting processes.” – Nick

Sasha Siddhartha LinkedIn

Nick Rockwell LinkedIn

Thrive Market

Fastly

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